{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While many luxury brands drive exposure through social networks advertising, star partnerships and fashion shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary products haven't transformed a lot in decades; it does not have TikTok, and doesn't offer celebs cost-free bags.|He